Off-PlanAl Jurf

Jacob & Co. Beachfront Living by Ohana

by Ohana Developments

Ohana's branded beachfront community with Jacob & Co. at Al Jurf: 457 apartments, penthouses, Sky Mansions, villas and mansions beside a natural reserve, with completion scheduled by Q2 2028.

HandoverQ2 2028
Starting Price
AED 1,500,000
Handover
Q2 2028
Bedrooms
1 Bedroom to 6 Bedrooms
Property types
Apartments, Villas
Units
457
Developer
Ohana Developments
Location
Al Jurf

About the project

Project Overview

  • 457 BEACHFRONT RESIDENCES WITH JACOB & CO.
  • APARTMENTS FROM AED 1.5 MILLION
  • COMPLETION SCHEDULED BY Q2 2028
  • PRIVATE BEACH, MARINAS AND NATURAL RESERVE

Jacob & Co. Beachfront Living by Ohana is a beachfront community at Al Jurf, on the protected coastline between Abu Dhabi and Dubai, created by Ohana Development with the watch and jewellery house Jacob & Co. The partners launched it in May 2025 as a USD 1.3 billion development of 457 residences: sea view apartments, penthouses, Sky Mansions, villas and beachfront mansions set around a natural reserve, a canal and a private beach. Completion is scheduled by the second quarter of 2028.

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Homes and layouts

The apartments have 1 to 3 bedrooms, with views of the beach, the sea, the canal or the reserve. Ohana's floor plans give 1 bedroom homes of 990 sqft to 1,496 sqft, 2 bedroom homes of 1,335 sqft to 2,282 sqft and 3 bedroom homes of 1,959 sqft to 2,519 sqft, and the 2 and 3 bedroom plans include a maid's room. Penthouses start at 586 sqm with 180 degree sea views and terrace pools, and the rooftop Sky Mansions start at 1,671 sqm with 360 degree views, a private elevator and a private pool. The villas and mansions have 3 to 6 bedrooms, each with a private pool and a view of the natural reserve or the canal: 4 bedroom villas start at 330 sqm of built up area, 5 bedroom villas at 415 sqm and 6 bedroom villas at 500 sqm, canal mansions reach 720 sqm and the beachfront mansions start at 1,500 sqm. The buildings have curved facades inspired by the sea, and their forms trace the initials of Jacob & Co.

Amenities and lifestyle

At the centre is the Jacob & Co. Social Club, with the brand's first Seafront Cigar Lounge, an executive business centre with private meeting suites and a residents' club with a watch gallery and rotating art. Arrival is marked by a 10 metre ceiling art timepiece by Jacob & Co. Residents also have a pool with direct access to the private beach, a spa, a fitness centre with yoga and Pilates studios, a botanical garden, a family lounge and kids' club, an artisan bakery and café, a gourmet restaurant, boutique retail and private marinas. The Jacob & Co. Beach Club and four themed beachfront restaurants complete the waterfront, and the community is gated with 24/7 security, housekeeping, valet parking, a 24/7 concierge and dry cleaning.

Location and connectivity

Al Jurf sits in Ghantoot, on the Abu Dhabi side of the border with Dubai. The community has direct access to Sheikh Zayed Road and is within walking distance of the beach. Ohana gives drive times of about 15 minutes to Ghantoot Racing and Polo Club, 20 minutes to Jebel Ali Beach and Dubai Parks and Resorts, 25 minutes to Al Maktoum International Airport and 30 minutes to Dubai Marina.

Prices, payment plan and handover

Ohana lists apartments from AED 1.5 million, 4 bedroom villas from AED 8.5 million, 5 bedroom villas from AED 10.8 million, 6 bedroom villas from AED 13 million, canal villas and mansions from AED 19.5 million, penthouses from AED 21.7 million, Sky Mansions from AED 75.9 million and beachfront mansions from AED 90 million. Ohana has not published a payment plan on its project page, so our team confirms the current plan and availability on enquiry. The ADREC project register, read on 25 September 2026, lists 467 units with 16 percent sold and construction at 6.55 percent.

Who it suits

It suits buyers who want a branded beachfront home between the two cities, from a 1 bedroom apartment for weekends to a canal villa or a mansion on the sand.

Masterpiece Property is a licensed Abu Dhabi brokerage. Our team guides buyers from reservation to registration and shares current availability, prices and floor plans at Jacob & Co. Beachfront Living.

Unit Types

Units and prices

Sizes and prices are the developer's published starting figures and are confirmed at reservation.

Apartments3 layouts

LayoutSizeBathsFromFloor PlanAction
1 Bedroom1 Bedroom Apartment
990 Sqft2AED 1,500,000Floor plan of 1 BedroomEnquire
2 Bedrooms2 Bedroom Apartment
1,335 Sqft4Price on requestFloor plan of 2 BedroomsEnquire
3 Bedrooms3 Bedroom Apartment
1,959 Sqft5Price on requestFloor plan of 3 BedroomsEnquire

Villas4 layouts

LayoutSizeBathsFromFloor PlanAction
3 Bedrooms3 Bedroom Villa
2,691 Sqft3Price on requestFloor plan coming soonEnquire
4 Bedrooms4 Bedroom Villa
3,552 Sqft4AED 8,500,000Floor plan coming soonEnquire
5 Bedrooms5 Bedroom Villa
4,467 Sqft5AED 10,800,000Floor plan coming soonEnquire
6 Bedrooms6 Bedroom Villa
5,382 Sqft6AED 13,000,000Floor plan coming soonEnquire

Amenities

Project Amenities

  • Balcony
  • Swimming pool
  • Private Gym
  • Spa
  • Sea/Water view
  • conference room
  • Children’s playroom
  • Yoga Studio
  • Coworking Space
  • 24/7 Security
  • Residents Lounge
  • Retail and Dining
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  • Parks & Green Spaces
  • Waterfront Promenade
  • Infinity Pool & Terrace
  • Direct Beach Access

Mortgage Calculator

Estimate Your Monthly Payment

Based on starting price of Jacob & Co. Beachfront Living by Ohana

AED
%

AED 300,000

%

Estimated Monthly Payment

AED 7,008

25 Years300 payments
Down PaymentAED 300,000
Loan AmountAED 1,200,000
Total InterestAED 902,427
Total CostAED 2,402,427
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FAQ

Frequently Asked Questions

Jacob & Co. Beachfront Living by Ohana

Who is developing Jacob & Co. Beachfront Living?

Ohana Development is building it in partnership with the watch and jewellery house Jacob & Co. The two launched the project on 12 May 2025 at Emirates Palace Mandarin Oriental in Abu Dhabi, and Jacob & Co. describes it as a USD 1.3 billion development of 457 residences.

Where is Jacob & Co. Beachfront Living?

It is at Al Jurf in Ghantoot, on the protected coastline between Abu Dhabi and Dubai, beside a natural reserve and a canal. The community has direct access to Sheikh Zayed Road, and Ohana puts Jebel Ali Beach about 20 minutes away and Al Maktoum International Airport about 25 minutes away.

What types of homes are available?

The 457 residences include 1 to 3 bedroom sea view apartments, penthouses from 586 sqm, rooftop Sky Mansions from 1,671 sqm, 3 to 6 bedroom villas and mansions with private pools facing the reserve or the canal, and beachfront mansions from 1,500 sqm.

How big are the apartments and villas?

Ohana's plans give 1 bedroom apartments of 990 sqft to 1,496 sqft, 2 bedroom apartments of 1,335 sqft to 2,282 sqft and 3 bedroom apartments of 1,959 sqft to 2,519 sqft. Villas start at 330 sqm of built up area for 4 bedrooms, 415 sqm for 5 bedrooms and 500 sqm for 6 bedrooms.

What are the starting prices?

Ohana lists apartments from AED 1.5 million, 4 bedroom villas from AED 8.5 million, 5 bedroom villas from AED 10.8 million, 6 bedroom villas from AED 13 million, penthouses from AED 21.7 million, Sky Mansions from AED 75.9 million and beachfront mansions from AED 90 million.

When will it be completed, and what is the payment plan?

Jacob & Co. and Ohana have scheduled completion by the second quarter of 2028, and the ADREC register read on 25 September 2026 showed construction at 6.55 percent. Ohana has not published a payment plan on its project page, so our team confirms the current plan for each home on enquiry.

What amenities and services do residents get?

The Jacob & Co. Social Club with a Seafront Cigar Lounge, business centre and residents' club with a watch gallery, plus a pool with direct beach access, a spa, a fitness centre with yoga and Pilates studios, a kids' club, a botanical garden, private marinas, a beach club and 24/7 security and concierge.

How much of the project has been sold?

The ADREC project register, read on 25 September 2026, lists 467 units in the development, with 75 sold, about 16 percent. That leaves a wide choice of apartments, villas and larger homes, and our team shares the units Ohana is offering today with their prices and floor plans.

Developer

About the developer

Ohana Developments

Developer of Jacob & Co. Beachfront Living by Ohana in Al Jurf.

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